Today, more than 80% of business decisions are influenced by data and advanced analytics. However, many organizations struggle to transform large volumes of information into strategic value. This seminar integrates data science and artificial intelligence with a practical approach, enabling participants to understand how to collect, process, and analyze data to generate actionable insights. Through modern techniques and real-world case studies, the seminar explores business scenarios where analytics and AI drive efficiency, innovation, and decision-making in highly competitive environments.