Generative artificial intelligence has transformed the way organizations create content, automate processes, and optimize decision-making. Today, leading companies are integrating tools such as ChatGPT, Claude, and Gemini to improve productivity and accelerate innovation. This seminar is designed to help participants understand and apply these technologies in real-world contexts, enabling them to design strategic prompts, automate workflows, and build solutions with custom GPTs. Through a hands-on approach, we explore business cases where generative AI drives efficiency, scalability, and sustainable competitive advantages.