The program is designed to train professionals capable of integrating creativity, analysis, and technology in the execution of data-driven digital strategies with automation capabilities. In an increasingly digital business environment, modern marketing demands strategic, analytical, and technically competent professionals, prepared to face the challenges of digital transformation. This program addresses this reality by developing skills in key areas such as Artificial Intelligence applied to marketing, data analytics, digital content creation, social media, digital advertising, SEO, and process automation.